Each marvelous piece of fruit we grow, pack and ship has an inspirational story attached to it. At McKellar Family Farms – and at the future Farmer Bob’s World facility – we educate the public about Agriculture and how nutritious food is cultivated. We strive to bring the entire scope of the Ag Industry to life for urban school children, families, legislators and bureaucrats who visit our farm. Our unique one-stop educational adventure does not exist anywhere else in the world, and this special place happens to be right here in your community.
Through initial contributions of over $250,000 from Bob McKellar, Farmer Bob’s World is not just a concept of vision. School children, as well as local and international groups, have been learning about our industry through group tours since 2013.
Farmer Bob’s World represents not only the ag industry in the Central Valley, but the overall citrus industry and its importance to the vitality and economy of California. It is the mechanism for our children to see what careers exist in the industry and where their future can be. It shows how the ag industry is general, and the citrus industry is particular, affects the lives of so many and touches so many other seemingly unconnected industries. Farmer Bob’s World is an example of where STEM (science, technology, economics and math) and world culture all come together in real life. This is your chance to be part of this unique organization.
The additional educational exhibits planned for Farmer Bob’s World will blend history, culture, science, engineering, economics and finance, marketing, technology and other elements of the ag industry to give each visitor a truthful understanding of how our industry contributes to the well-being of our community. Educational programming will be multi-tiered, enabling the use of exhibits for a wide age range of topics with sophistication and depth of learning. We intend to focus on diverse concepts such as sustainable farming, cultural practices, water conservation, food safety, and distribution systems to support worldwide ag sales.