In addition to raising oranges and mandarins in the Ivanhoe area, McKellar Farms has diversified by adding weddings and special events under the name Historic Seven Sycamores Ranch; a home and office delivery system in cooperation with other small farmers in the area (the concept is known nationally as a CSA – community supported agriculture) under the name Family Farm Fresh; and, the 80-year old McKellar family farm home is rented to folks as a farm stay to people who want to spend some time on a working orange orchard.
A 1953 Cal Poly graduate with majors in Animal Husbandry and Ag Journalism, McKellar has an extensive background in public relations/government advocacy, advertising and marketing. Bob is a member of the California Citrus Mutual board, and he believes a strong CCM and California Citrus Growers Association are critical for the health of the industry and its grower-members. He feels it is important for CCM to increase its membership and develop a strong relationship with the public. He sees a need for the industry to do outreach to the public to explain how they will be affected by any loss in the citrus industry and garner public support and understanding.